We are living in a different era where we see tectonic shifts in the consumer world.
First there are the ever-accelerating technology expectations where innovation and improvement is celebrated by today’s consumer, seeking ever better products.
A new meaning of wealth becomes apparent as people become more appreciative of a whole spectrum of far less material characteristics: skills and knowledge, Eco-credentials, ethics, taste, sensibility, authenticity, wellness and experiences.
A new generation wants access to experiences and to gather and share a range of new, precious and unique memories. They want to live asset-light and keep their options open because their life is busy and often ‘on the move’. We see a shift from cumbersome ownership obligations towards simple access. People want to enjoy their lives whilst respecting their own well being, society and the planet.
TEND is a revolutionary client product that fully embraces the customers’ changing outlook and life perspectives. We elevate our customers to truly experience and enjoy their wealth whilst contributing to a positive impact on society.