TEND represents a life-enriching product with an integrated proposition combining:
• Co-ownership in precious, unique investments across multiple real asset categories
• Extraordinary and memorable real-life experiences
• Fully serviced through a cutting-edge digital platform
With its product, TEND addresses the vast, under-served Affluent market, comprising 400m people globally, with a particular focus on mega cities across emerging markets (esp. Asia and LatAm). It gives like-minded people, who wish to invest their money more purposefully and live a fuller and enriched life, access to amazing opportunities previously beyond their reach. TEND inspires joy and enables its customers to unearth and nurture their unique aspirations and passions.
To enable its business, TEND leverages artificial intelligence, as well as blockchain technology, and capitalises a platform business model in matching supply and demand, thereby creating a more liquid market in what, until now, have always been seen as illiquid asset categories.