Firstly, we do not shy away from competition. Our competitive advantage lies in our consistent, customer-centric approach in building the product together with our customers whilst, in parallel, forging strong partnerships with leading, trusted and fresh brands who provide support services to our platform and ultimately to our customers. 

Tend combines co-ownership of precious, unique assets with amazing real-life experiences, in a fully serviced offering on a digital platform. None of our current competitors combines all 3 elements. What also differentiates us is that TEND sources the investments based upon the interests, ideas and wishes of its clients. In other words, we don’t push the sale of an investment but co-create it with our community. 

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